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The Sky's the Limit

Posted on 25 April 2017

As we draw closer to dropping our handbag collection, the anticipation is starting to make me feel a little crazy. Excited, terrified, stressed, but mostly overjoyed. I say all this because this line is about more than coming up with designs, logos, and packaging. It's more than running an online business. This journey has been about finding a place in today's world amongst an over-saturated luxury market where well known luxury brands reign supreme. I've come to the conclusion that the best way to do this is to allow my brand to find its own identity and be the opposite of well known luxury houses. 

Two years ago, when I opened this site, I thought I had an idea of what DeFuria Beverly Hills was going to be and who was going to respond to it. They were better. My clients and supporters are amazing people I've found through the Instagram community. They come from all over the world and different walks of life. Their influence on me along with my love for binge watching Kylie Jenner snapchat videos made this photo shoot a dream turned reality. It's modern, fun, and a little eccentric. Who doesn't love a private jet? 

I also think that luxury should be fun. I like to feel comfortable, effortless, and chic paired with an eye-catching statement handbag. This is my dream. I think it's yours too. ; )


Courtney DeFuria



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